Ich bin itdesigner...

...weil mein Engagement anerkannt und mir ein abwechslungsreiches Arbeitsumfeld geboten wird.

Nina | Senior Beraterin

Senior Marketing Manager (m/f/d) EN

Marketing
Berufserfahrene
Tübingen

Your Team

As the marketing team, we are the key driver that brings our cloud software Meisterplan forward. Our mission is to transfer our passion for Meisterplan to all our customers and interested clients. We never stop learning, thrive on creativity, and support each other in our daily work in cross-functional teams, which makes our team and each and every one of us successful.
 

Your Responsibilities

  • Evolve the Meisterplan demand generation strategy, primarily for the US market

  • Develop and grow our US business with multi channel marketing and business development activities
  • Deploy and control the marketing budget for US marketing activities

  • Manage and implement demand generation projects and campaigns jointly with external agencies as well as with internal SEA managers, graphic designers, and marketing managers

  • Create compelling English-language content such as landing pages, blog posts, or case studies as part of the campaigns

  • Monitor the relevant KPIs and create analysis and recommendations for the optimization of our marketing activities

 

Your Qualifications

  • Bachelor's degree in the field of economics, business administration, marketing, e-commerce, digital marketing or a comparable field of study

  • At least 5 years of professional experience in marketing, preferably in the software or B2B sector or in an agency

  • Creative personality with a courageous attitude toward experiments, new ideas, and inspiring campaigns

  • Business and growth mindset
  • Affinity for new platforms and technologies (such as marketing automation with Hubspot, product management with Jira and CMS with WordPress)

  • Skilled team player who collaborates closely with cross-functional teams to achieve excellent results

  • Highly proficient in English and exceptional written and oral communications skills in English (C1 or C2 level) - German language skills a plus, but not required